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Yeshua’s was formed in the November of 1995, and did not start to trade until some four year later in the spring of 2003, after a tax rebate was given to one of our founding directors.  On our first day of trading we made sales of £123.10. 

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By the spring of 2011 Yeshua’s had become a signature the site with offerings of over 160,000 products online.  It was also at this time that
the Company’s directors began to re-evaluate what it was that they were trying to achieve with the business.

Our old platform was an apparel site, which sold all kinds of products including speciality food along with some books. 

In the early 2000s, the Company became a signature site carrying over 100,000 product sku’s.  This became a nightmare for the business as we did not have the revenues to promote the site. So a decision needed to be made.

At a Company meeting, the directors made the decision to bring everything back in house, which meant for us, going back to our original rootsand revisiting the original vision for the website.  Some of this revaluing included looking at the following: 

  • What are our goals for this website?
  • What is it that we are trying to sell on this website? 
  • Who are our audiences?
  • How big is our market?

The concept of the site was to provide our customers’ with the ultimate shopping experience retail has to offer. To offer the widest possible selection of products at fair and affordable prices and a customer care service to follow that is second to none.

Now with the increase in technology it was a good time to re-launch the business.  Where in the past we didn’t have the income to advertise the business, we can now market the site through social media such as FB, Instagram, Tiktok, Twitter and Linkin just to name a few platforms.

In 2021, the Company decided to concentrate on all things food related.  The new site that you now see is a food hall, specialising in all sorts of upmarket products, but this is not all, that we want to sell.  We also want to tap into the £1bn plus ethnic markets from around the world.  This was brought on with the advent of TV chefs bringing to the British public attention exotic cuisines from around the globe.

In May of 2023 The Black Grocer was formed as the new front for the business to deal with all of our grocery related products. 

Over the next few months you will see an increase in our offerings in to just over 6,500 lines. 

 

What Is It That Yeshuas.com Is Actually Trying To Sell?

 Instead of trying to be all things to all men, as a viable business, we will be focusing on one thing and one thing only and that
will be the selling of upmarket groceries; to a young, discerning, savvy and well-heeled clientele.
  

Our customers expect us to be ethically responsible and to show some form of due diligence when it comes to sourcing products for them to purchase;

 

·       Fresh Produce:

·          We sell fresh produce that is sourced locally
and regionally.  When it comes to the supplying of exotic produce from the European Union
and beyond, we know that the European Union have very similar standards to our
own, but for those who are further afield, we will work closely with these farmers
through our suppliers to develop practices that protect and enhance
biodiversity and respect labour rights. 
 

·       Fresh Meat:

  • We will sell meat that has been responsibly
    sourced.  All of our suppliers are
    expected to comply with our Responsible Sourcing Standard.  Most of the meat sold on this site will be
    British. At no time will we buy any of our
    animals from the livestock markets, but instead we will source through known
    and trusted suppliers who can ensure traceability back to farm.
     

·          Our veal is high welfare and British. Calves live in large airy straw-bedded barns with lots of room to move around and access to outside yards. Our male calves are not slaughtered at birth or exported.

·       We only source our chicken from carefully selected UK family farms that we know and trust and we continue to work hard to ensure that the poultry they supply are raised in the very best welfare conditions at low stocking densities.

·       Fish & Seafood:

·          We will sell fish & seafood that is responsibly sourced; that is caught or farmed using methods that are considered least destructive to the marine environment. 

·          We support sustainable development of our oceans, seas and marine resources for sustainable development.  

·          We will only work with fisheries and aquaculture farms that share our commitment to responsible sourcing and animal husbandry. 

·        We will only source from approved farms that rear fish using high animal welfare standards, with respect for the environment.

·        All our fish and seafood is traceable from catch to shopping cart, so we know who caught it – and where.

·        The conditions on aquaculture farms must protect the health and wellbeing of our farmed fish as well as the environment. The feed must be sourced responsibly.

·       Dairy:

·          Our milk is sourced from British herds.  We work only with farmers we know and trust.  This means we can guarantee the health and welfare standards of the animals.  We are currently looking to be in a  partnership with the Dairy Farmers of Britain, Graham’s Dairies and Robert Wiseman. This gives customers the opportunity to support small and family-owned farms through their buying decisions.   

·       Eggs:

·          We will not sell any cage eggs on this platform.  We will only sell free range and organic eggs; where the hens are
allowed to roam freely in the open, shelter and bathe in the dust.  This allow the hens to live happier and fuller productive lives, where they can explore their surroundings at pleasure and foraging beneath the heavens.  We will only work with suppliers whom we can trust.  Our eggs are 100% RSPCA Assured.

·        Most of our egg are sold in boxes that are made entirely from recycled materials.

 

 Who Are Our Audiences?

The Company will be targeting young digital natives, buying through their mobile phones, 25 – 45 plus something execs buying through their tablet computers, parents who prefer to avoid the queues of the high street.  Through research done, we have found that in it is in fact older, rather than younger, shoppers who are moving their shopping from the high street to the internet.

 

How Big Is The Market?

Recent research has found that the global speciality foods market is expected to be worth $247.2 bn (£203.4bn) in 2025 which is a compound annual growth rate of 11%. Consumers are searching for gourmet food products that are made with premium ingredients as well as looking for attributes such as BPA free tins, Organic, or B Corp certified brands.   

 Appetite for innovation has led to an increase in new brands delivering on consumer trends and this has helped the speciality sector flourish.

 Currently, the ethnic-minority and speciality food market in the UK is estimated to be worth £1.86bn a year. Traditionally, supermarkets have aimed these foods at the non-ethnic-minority consumer; with the advent of TV cookery shows, celebrity chefs, restaurants and recipe books and food magazines, the public’s love of global cuisines has grown enormously in the past 10 years. Food manufacturers such as Noon, Patak’s, S&A Foods and Sharwood’s have filled supermarket shelves with ready-made meals, snacks, chutneys, cooking sauces, pastes and other convenience foods.

 The online the market for the UK was valued in 2022 at £18.9bn.  Our main market will be that of the United Kingdom and the 26 countries that make up the European Union.

 

What is the Company’s vision?

v  To revolutionise the way in which food is sold and brought throughout the United Kingdom and beyond these
shores.

v  To offer a diverse selection of products across multiple channels.

v  To embrace the diversity of a multicultural British society and its’ international cuisines.

 

What are the Company’s Goals?

v  Making the lives of our customers’ easier  every day

v  Rewarding our customers’ daily for shopping
with us

v  Offering to our customers’ shopping at fair
and affordable prices

v  Offering to our customers’ a quality service
followed by an excellent after care service.

v  To become the world’s most trusted retailer,
whom everyone wants to do business with.

v  To become the Marketplace leader for the
selling of all food related products

v  To become that dynamic and vibrant Company
whom colleagues enjoy working for

  

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